More amazing was the fact that the scheme actually worked. With the election looming, ORT made a surprise announcement: The show’s finale would air as a special triple episode on election day between 8 a.m. No show was more popular in Russia than the Brazilian morality soap Tropikanka, which regularly drew 25 million viewers to the state-owned network ORT. His solution: a cunning use of soap opera. Russia’s president needed a way to keep his base from traveling. With the sun shining and the temperatures pleasant, Yeltsin fretted that his city-dwelling supporters would decamp to their dachas, or country cottages, instead of staying home and voting. The weather gave him additional reason to panic. Tropikanka: The Show That Won a Presidential ElectionĪs Russians were gearing up to go to the polls in July 1996, Boris Yeltsin was nervous about his job. The following may not be the best shows of the last 25 years-in fact, some are among the worst-but their impact reaches far beyond the living room. But the so-called idiot box also swings elections, rewires brains, snares criminals, and even sways the Supreme Court. It rots your brain and grows couch potatoes.
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